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Ryan Hoover of Product Hunt shares the genius behind Easter egg marketing.

Episode 434: Easter Egg Marketing: How Snapchat, Apple, and Google Hook You by Ryan Hoover (Acquiring New Users & Customers).

Ryan Hoover, the founder of Product Hunt, is a product guy with a passion for startups, product design, and personal growth. He also created Startup Edition, worked as an EIR at Tradecraft, and was the Director of Product at PlayHaven. He’s a contributing writer to Hooked: How to Build Habit-Forming Products by Nir Eyal. Additionally, he has written over 150 essays, many of which are featured in TechCrunch, Forbes, Pando, Fast Company, and The Next Web.

The original post is located here: http://ryanhoover.me/post/61589418787/easter-egg-marketing-how-snapchat-apple-and

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