Neil Patel shares why cost per click is a vanity metric that doesn’t matter. This is Part 1 of 2.
Episode 264: Why Cost Per Click Doesn’t Matter (And Why You Should Want to Pay More)- Part 1 by Neil Patel (Facebook Advertising).
Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives.
The original post is located here: https://neilpatel.com/blog/cost-per-click-irrelevance