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Episode 1416:
Steve Chou from MyWifeQuitHerJob.com shares invaluable insights into handling common customer service dilemmas encountered by online sellers. Discover practical strategies for resolving issues like incomplete orders, lost packages, and personalization errors, enhancing your ability to maintain customer satisfaction and loyalty.
Read along with the original article(s) here: https://mywifequitherjob.com/should-you-trust-your-customers/
Quotes to ponder:
"It is highly unlikely that we didn’t pack her order correctly and we were fairly confident that she was lying to get free product."
"Do we ask her to wait and jeopardize her not getting her order in time?"
"Customers often make mistakes and blame you for it. She mixed up the letters and as a result, all of the monogrammed handkerchiefs in her order were stitched out incorrectly."
Episode references:
The Sellers Summit: https://www.sellerssummit.com
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[00:00:29] [SPEAKER_01]: This is Optimal Work Daily, Episode 1416.
[00:00:33] [SPEAKER_01]: Customer Service Skills.
[00:00:35] [SPEAKER_01]: How Would You Handle These Awkward Situations?
[00:00:37] [SPEAKER_01]: Part 1 by Steve Chou of MyWifeQuitHerJob.com
[00:00:42] [SPEAKER_01]: And welcome to OWD for this Friday.
[00:00:45] [SPEAKER_01]: I'm Dan, your host and narrator here.
[00:00:47] [SPEAKER_01]: And the post today is a little bit on the longer side, so I'm going to read the first half right now
[00:00:51] [SPEAKER_01]: and then wrap up for you tomorrow.
[00:00:53] [SPEAKER_01]: So let's get to part one and start optimizing your life.
[00:01:01] [SPEAKER_01]: Customer Service Skills.
[00:01:03] [SPEAKER_01]: How Would You Handle These Awkward Situations?
[00:01:05] [SPEAKER_01]: Part 1 by Steve Chou of MyWifeQuitHerJob.com
[00:01:09] [SPEAKER_01]: If you've been selling physical products online for any length of time, chances are you've hit
[00:01:15] [SPEAKER_01]: a few snafus along the way where good customer service skills have come in handy.
[00:01:19] [SPEAKER_01]: Even if you run a robust operation, processing large volumes of orders inevitably results in
[00:01:25] [SPEAKER_01]: mistakes and situations that are beyond your control.
[00:01:28] [SPEAKER_01]: For example, most online stores rely on third-party shippers to deliver their products to the end
[00:01:33] [SPEAKER_01]: customer.
[00:01:34] [SPEAKER_01]: Well, what happens when there's a breakdown with your shipper?
[00:01:37] [SPEAKER_01]: When something doesn't get delivered, is it the shipper's fault or yours?
[00:01:41] [SPEAKER_01]: When a customer makes a complaint, do you trust that they're telling the truth?
[00:01:45] [SPEAKER_01]: With a holiday selling season right around the corner,
[00:01:47] [SPEAKER_01]: these problems only get amplified.
[00:01:50] [SPEAKER_01]: For example, you have to deal with customers wanting to make returns.
[00:01:53] [SPEAKER_01]: You have to interact with frustrated people trying to make last-minute purchases for their
[00:01:58] [SPEAKER_01]: friends and loved ones.
[00:01:59] [SPEAKER_01]: And you have to deal with fraudulent orders.
[00:02:02] [SPEAKER_01]: In this post, I'm going to present some of the major customer service dilemmas that we've
[00:02:06] [SPEAKER_01]: faced over the years and how we resolve them.
[00:02:08] [SPEAKER_01]: Did we do the right thing?
[00:02:10] [SPEAKER_01]: You be the judge.
[00:02:11] [SPEAKER_01]: Customer Service Dilemma Number 1, Order Not Complete
[00:02:15] [SPEAKER_01]: Several months ago, a customer purchased several dozen linen napkins from our store and
[00:02:20] [SPEAKER_01]: she needed them shipped immediately via UPS next-day air.
[00:02:24] [SPEAKER_01]: It wasn't a huge order, but it was large enough that we marked her as a possible
[00:02:27] [SPEAKER_01]: long-term B2B customer in our database.
[00:02:30] [SPEAKER_01]: As a result, we paid extra attention.
[00:02:32] [SPEAKER_01]: Anyway, the linens were delivered on time and everything seemed to be okay,
[00:02:36] [SPEAKER_01]: but the following day, she called to complain that we shortchanged her on her order.
[00:02:41] [SPEAKER_01]: She ordered four dozen napkins but claimed to have only received three dozen.
[00:02:44] [SPEAKER_01]: Now, it's entirely possible that we screwed up.
[00:02:48] [SPEAKER_01]: But here's the thing.
[00:02:49] [SPEAKER_01]: One, we processed her order with extra care since she was a potential repeat customer.
[00:02:54] [SPEAKER_01]: Two, each set of napkins weighs 1.2 pounds and her package weighed over 5 pounds.
[00:02:59] [SPEAKER_01]: It's highly unlikely that we didn't pack her order correctly
[00:03:02] [SPEAKER_01]: and we were fairly confident that she was lying to get free product.
[00:03:06] [SPEAKER_01]: How would you deal with this issue?
[00:03:08] [SPEAKER_01]: Would you denounce her as a no-good lying cheater or would you ship her another
[00:03:12] [SPEAKER_01]: dozen napkins?
[00:03:13] [SPEAKER_01]: Customer service dilemma number two, package lost in the mail.
[00:03:18] [SPEAKER_01]: This particular customer ordered some handkerchiefs from us three weeks before her wedding day.
[00:03:22] [SPEAKER_01]: Under normal circumstances, her order should have been delivered within
[00:03:25] [SPEAKER_01]: two to five business days through the United States Postal Service,
[00:03:28] [SPEAKER_01]: but for some reason her package was delayed in transit.
[00:03:31] [SPEAKER_01]: In any case, this customer called us inquiring why it was taking so long
[00:03:35] [SPEAKER_01]: for her order to be delivered and after checking the tracking number,
[00:03:39] [SPEAKER_01]: her order appeared to be in transit but two weeks had already passed.
[00:03:42] [SPEAKER_01]: Based on the delivery confirmation, she had not received her order yet
[00:03:46] [SPEAKER_01]: and it was starting to look like her order was either lost in the mail or severely delayed.
[00:03:51] [SPEAKER_01]: Seeing as her wedding date was rapidly approaching, we had a hard decision to make.
[00:03:55] [SPEAKER_01]: Do we ask her to wait and jeopardize her not getting her order on time?
[00:03:59] [SPEAKER_01]: Do we send her another package and have her mail the duplicate shipment back to us?
[00:04:03] [SPEAKER_01]: What would you do?
[00:04:04] [SPEAKER_01]: Customer service dilemma number three, package marked as delivered but not received.
[00:04:10] [SPEAKER_01]: This particular customer contacted us about an order she placed over a month ago
[00:04:14] [SPEAKER_01]: and when we checked her tracking number, it indicated that her package was successfully
[00:04:18] [SPEAKER_01]: delivered. But even though tracking indicated otherwise, the customer claimed that she never
[00:04:23] [SPEAKER_01]: received it and demanded a refund. Because the package was marked as delivered,
[00:04:28] [SPEAKER_01]: do we trust the customer or the United States Postal Service?
[00:04:31] [SPEAKER_01]: Is the customer lying?
[00:04:33] [SPEAKER_01]: What would you do and would the dollar amount of the order affect your decision?
[00:04:37] [SPEAKER_01]: Customer service dilemma number four, accepting personal checks.
[00:04:42] [SPEAKER_01]: Some of our customers don't feel comfortable paying by credit card.
[00:04:45] [SPEAKER_01]: As a result, we also accept cashier's checks and money orders as payment methods.
[00:04:50] [SPEAKER_01]: One time, a customer placed an order and opted to pay by cashier's check but she sent us a
[00:04:55] [SPEAKER_01]: personal check instead. And to make things more complicated, she paid extra for overnight
[00:04:59] [SPEAKER_01]: delivery. Not normally we don't accept personal checks but this was a fairly large
[00:05:03] [SPEAKER_01]: purchase and I didn't want to lose out on the extra money. Plus, the lady came across as really
[00:05:08] [SPEAKER_01]: sweet over the phone. Now the safest way to accept a personal check is to wait a full five
[00:05:13] [SPEAKER_01]: days for the check to completely clear prior to sending out the package. But this lady was in
[00:05:18] [SPEAKER_01]: a rush so her order needed to be shipped immediately. Would you go through with this
[00:05:22] [SPEAKER_01]: transaction or avoid the order? And customer service dilemma number five,
[00:05:27] [SPEAKER_01]: incorrect personalization. One of the key value propositions for our store is that we
[00:05:32] [SPEAKER_01]: offer custom personalization. For example, customers have the option of adding a three-letter
[00:05:37] [SPEAKER_01]: monogram to their wedding handkerchiefs. But while personalization is a huge profit center for us,
[00:05:42] [SPEAKER_01]: it causes one major problem. Customers often make mistakes and blame you for it.
[00:05:48] [SPEAKER_01]: One time we had a customer spend hundreds of dollars on monogrammed handkerchiefs
[00:05:52] [SPEAKER_01]: only to complain that we embroidered the initials in the wrong order.
[00:05:55] [SPEAKER_01]: You would think pretty straightforward right? Long story short she mixed up the letters
[00:05:59] [SPEAKER_01]: and as a result all of the monogrammed handkerchiefs in her order were stitched out incorrectly.
[00:06:05] [SPEAKER_01]: Then she got angry and demanded that everything be redone despite the fact that it was her mistake.
[00:06:11] [SPEAKER_01]: What would you do here? You can hear our responses in tomorrow's episode.
[00:06:19] [SPEAKER_01]: You just listened to part one of the post titled Customer Service Skills. How would
[00:06:23] [SPEAKER_01]: you handle these awkward situations by Steve Chu of mywifequitterjob.com.
[00:06:28] [SPEAKER_01]: This show is sponsored by BetterHelp. We all have non-negotiables.
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[00:07:32] [SPEAKER_01]: And thank you so much to our author today, Steve Chu. When his wife became pregnant and she had
[00:07:37] [SPEAKER_01]: plans to stay home with the baby, the couple knew that they would need to find more income.
[00:07:41] [SPEAKER_01]: So they started a little online store that they called Bumblebee Linnons.
[00:07:45] [SPEAKER_01]: And it went pretty well because in just a year, they were able to replace Steve's wife's
[00:07:49] [SPEAKER_01]: salary of $100,000 per year. And they started my wife quit her job to document all of it,
[00:07:54] [SPEAKER_01]: including income reports. And now as you heard, he was able to leave his job too. So it's not
[00:07:59] [SPEAKER_01]: just his wife who quit her job. And also like you heard, he started the Sellers Summit and
[00:08:04] [SPEAKER_01]: you can learn a lot more about that at SellersSummit.com. All right, that's going to wrap up
[00:08:09] [SPEAKER_01]: our episode today, but it's not the end of this post because as I mentioned,
[00:08:12] [SPEAKER_01]: it's a two-parter. So come on back tomorrow for part two where your optimal life awaits.

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