1443: How Can Social Media Help Your Business by Kate Erickson with EOFire on Digital Marketing & Entrepreneurship

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[00:00:30] [SPEAKER_01]: This is Optimal Work Daily.

[00:00:32] [SPEAKER_01]: How can social media help your business?

[00:00:35] [SPEAKER_01]: By Kate Erickson with EOFire.com

[00:00:39] [SPEAKER_01]: People buy from people, not from websites.

[00:00:43] [SPEAKER_01]: Shocker?

[00:00:44] [SPEAKER_01]: Come on, you all know it's true.

[00:00:45] [SPEAKER_01]: But what does people buy from people really mean and how can you take action now so

[00:00:50] [SPEAKER_01]: that your business can benefit from it?

[00:00:52] [SPEAKER_01]: It's all about getting your business out into the sphere of social media and then

[00:00:56] [SPEAKER_01]: working it.

[00:00:57] [SPEAKER_01]: How social media affects your business is completely up to you.

[00:01:01] [SPEAKER_01]: Regardless of whether you sell your products or services out of a storefront or online,

[00:01:06] [SPEAKER_01]: you have the potential to build a strong social media presence that will help you

[00:01:10] [SPEAKER_01]: grow and connect with your audience, convert more leads into actual customers, and get

[00:01:15] [SPEAKER_01]: those customers to refer their friends and colleagues to you.

[00:01:18] [SPEAKER_01]: In case you didn't catch that, getting customers to refer business to you is like

[00:01:22] [SPEAKER_01]: having people pay you to market your business for you.

[00:01:25] [SPEAKER_01]: Pretty cool, right?

[00:01:27] [SPEAKER_01]: How does this happen?

[00:01:28] [SPEAKER_01]: Well, social media is pretty cool in that it makes it possible for you to be everywhere.

[00:01:33] [SPEAKER_01]: People's social networks are massive and so for every one person you can connect

[00:01:37] [SPEAKER_01]: with on social media, you're opening a door to potentially connecting with their

[00:01:41] [SPEAKER_01]: social network as well.

[00:01:43] [SPEAKER_01]: It provides you with a platform to build strong relationships with your audience and

[00:01:47] [SPEAKER_01]: your current customers, relationships that can be very valuable.

[00:01:50] [SPEAKER_01]: Picture a virtual snowball, what I like to call the social snowball.

[00:01:55] [SPEAKER_01]: You start a business, have a website up and running, your hub or home base, and

[00:01:59] [SPEAKER_01]: you're ready to start getting the word out.

[00:02:01] [SPEAKER_01]: You start a Facebook page and you tell five of your friends about it.

[00:02:04] [SPEAKER_01]: They're supportive and love what you're doing and so they go to your

[00:02:07] [SPEAKER_01]: Facebook page and they like it.

[00:02:10] [SPEAKER_01]: Those five friends you told about your page have an average of 150 Facebook

[00:02:14] [SPEAKER_01]: friends each.

[00:02:15] [SPEAKER_01]: That's 150 times 5 equals 750 friends.

[00:02:19] [SPEAKER_01]: Let's say 5% of those 750 friends notice in their news feed that their

[00:02:23] [SPEAKER_01]: friend liked your page and it's now being recommended by Facebook that they

[00:02:27] [SPEAKER_01]: like it too and they do.

[00:02:29] [SPEAKER_01]: So hypothetically, just by telling five of your friends about your Facebook

[00:02:33] [SPEAKER_01]: page, you have about 40 likes.

[00:02:35] [SPEAKER_01]: See how fast word travels on social media and why it's important for you to

[00:02:39] [SPEAKER_01]: get out there already?

[00:02:41] [SPEAKER_01]: This example is just related to building your audience and getting page

[00:02:44] [SPEAKER_01]: likes but it also holds true for people referring their friends and

[00:02:47] [SPEAKER_01]: colleagues to you for any number of things, products, services, etc.

[00:02:52] [SPEAKER_01]: Now that you know it's important to get your social media presence rocking and

[00:02:55] [SPEAKER_01]: rolling, let's take a look at how you can do this from the ground level up.

[00:02:59] [SPEAKER_01]: From building your audience to connecting with and nurturing your

[00:03:02] [SPEAKER_01]: audience.

[00:03:03] [SPEAKER_01]: Let's break down each of these steps.

[00:03:06] [SPEAKER_01]: Step one, start building or enhancing your audience.

[00:03:10] [SPEAKER_01]: One, if you haven't already, create a business page or profile on each of the

[00:03:14] [SPEAKER_01]: main social media platforms.

[00:03:22] [SPEAKER_01]: Think about how you want your business to be viewed on these sites.

[00:03:26] [SPEAKER_01]: It's important to know what message you're sending and how you're going

[00:03:29] [SPEAKER_01]: to send it.

[00:03:30] [SPEAKER_01]: Ask yourself the following questions.

[00:03:32] [SPEAKER_01]: Who is your ideal audience?

[00:03:34] [SPEAKER_01]: Who are you trying to reach?

[00:03:36] [SPEAKER_01]: What will your voice sound like across your social networks?

[00:03:39] [SPEAKER_01]: Will you be to the point, all business or will you have some fun

[00:03:43] [SPEAKER_01]: with your social media pages?

[00:03:45] [SPEAKER_01]: What are your marketing goals?

[00:03:46] [SPEAKER_01]: For example, Facebook to attract more email subscribers.

[00:03:51] [SPEAKER_01]: Twitter to attract more followers.

[00:03:53] [SPEAKER_01]: LinkedIn to gain more authority in my niche.

[00:03:56] [SPEAKER_01]: Google Plus to drive more awareness.

[00:03:59] [SPEAKER_01]: Three, if you've already started building your social media presence,

[00:04:02] [SPEAKER_01]: then try some different tactics to enhance it, like running a campaign

[00:04:06] [SPEAKER_01]: on Facebook.

[00:04:07] [SPEAKER_01]: Example, to get more page likes or maybe to get more interactions.

[00:04:11] [SPEAKER_01]: This will help increase the number of fans and followers you have,

[00:04:14] [SPEAKER_01]: giving you a broader social media presence.

[00:04:18] [SPEAKER_01]: Step two, start connecting and nurturing relationships.

[00:04:22] [SPEAKER_01]: Now that you have fans and followers, think about how you can really

[00:04:25] [SPEAKER_01]: engage and connect with them.

[00:04:27] [SPEAKER_01]: One, be open.

[00:04:29] [SPEAKER_01]: People want to get to know you, trust you, be transparent.

[00:04:33] [SPEAKER_01]: Care about your social networks and they'll care about you.

[00:04:37] [SPEAKER_01]: Don't always post about you and your business.

[00:04:39] [SPEAKER_01]: Post about others and what they're doing.

[00:04:41] [SPEAKER_01]: What does your audience care about and what would be interesting

[00:04:45] [SPEAKER_01]: Two, provide value.

[00:04:48] [SPEAKER_01]: Create a giveaway or offer a special.

[00:04:50] [SPEAKER_01]: This will help attract more people to your business.

[00:04:52] [SPEAKER_01]: Plus, who doesn't like giveaways and specials?

[00:04:55] [SPEAKER_01]: If you're an online business, offer a free ebook or webinar series

[00:04:59] [SPEAKER_01]: to your audience and post about it on your social media sites.

[00:05:02] [SPEAKER_01]: If you're a brick and mortar business, run a special,

[00:05:04] [SPEAKER_01]: like Stop In Today to receive 10% when you mention this post.

[00:05:08] [SPEAKER_01]: This will not only provide value to your audience,

[00:05:11] [SPEAKER_01]: it will also provoke action and engagement with your business

[00:05:13] [SPEAKER_01]: on their part.

[00:05:15] [SPEAKER_01]: Three, don't stop.

[00:05:17] [SPEAKER_01]: The important thing to keep top of mind

[00:05:19] [SPEAKER_01]: when you're getting into social media is that it takes time

[00:05:22] [SPEAKER_01]: and you simply have to be consistent.

[00:05:24] [SPEAKER_01]: Be sure you're monitoring your pages

[00:05:26] [SPEAKER_01]: and responding to inquiries, messages and posts.

[00:05:29] [SPEAKER_01]: If you want people to engage with you,

[00:05:31] [SPEAKER_01]: then you have to engage with them too.

[00:05:33] [SPEAKER_01]: Building a strong social presence

[00:05:34] [SPEAKER_01]: and connecting with your audience on social media

[00:05:36] [SPEAKER_01]: is time consuming and can be tough.

[00:05:39] [SPEAKER_01]: These platforms are constantly changing

[00:05:41] [SPEAKER_01]: and so it's not something you can just put up

[00:05:43] [SPEAKER_01]: and expect it to run itself.

[00:05:45] [SPEAKER_01]: Continue the conversation and you will continue

[00:05:47] [SPEAKER_01]: to build relationships with your audience

[00:05:49] [SPEAKER_01]: and your potential customers.

[00:05:51] [SPEAKER_01]: If you take the time to nurture those relationships

[00:05:53] [SPEAKER_01]: and provide value,

[00:05:55] [SPEAKER_01]: then your business will benefit as a result.

[00:05:57] [SPEAKER_01]: Social networks are powerful

[00:05:59] [SPEAKER_01]: and in a world where people buy from people,

[00:06:02] [SPEAKER_01]: the relationships you build online

[00:06:04] [SPEAKER_01]: can mean everything for your business.

[00:06:10] [SPEAKER_01]: You just listened to the post titled

[00:06:12] [SPEAKER_01]: How Can Social Media Help Your Business?

[00:06:15] [SPEAKER_01]: by Kate Erickson with eofire.com.

[00:06:18] [SPEAKER_01]: This show is sponsored by BetterHelp.

[00:06:21] [SPEAKER_01]: We're all marveled at how quickly kids learn

[00:06:23] [SPEAKER_01]: and that sense of wonderment they have while doing it.

[00:06:26] [SPEAKER_01]: But as adults, sometimes we lose that curiosity.

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[00:06:34] [SPEAKER_01]: with your sense of wonder

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[00:07:09] [SPEAKER_01]: Visit betterhelp.com slash workdaily today

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[00:07:14] [SPEAKER_01]: That's betterhelp, H-E-L-P dot com slash workdaily.

[00:07:20] [SPEAKER_01]: And thank you so much to Kate

[00:07:21] [SPEAKER_01]: for letting us share this article today.

[00:07:23] [SPEAKER_01]: She's been part of the EO FIRE

[00:07:25] [SPEAKER_01]: or Entrepreneurs on Fire team since 2013

[00:07:28] [SPEAKER_01]: as the content creator,

[00:07:30] [SPEAKER_01]: but has taken on a bunch of different roles since then.

[00:07:32] [SPEAKER_01]: In early 2013, she left her corporate job

[00:07:35] [SPEAKER_01]: at an advertising and marketing agency

[00:07:37] [SPEAKER_01]: to finally start creating the life she wanted to live

[00:07:40] [SPEAKER_01]: where someone else wasn't dictating her every move.

[00:07:43] [SPEAKER_01]: And now she loves helping entrepreneurs

[00:07:45] [SPEAKER_01]: create freedom in their business and their lives

[00:07:48] [SPEAKER_01]: through developing systems and processes

[00:07:50] [SPEAKER_01]: that can help their business scale and grow.

[00:07:53] [SPEAKER_01]: Come by eofire.com to learn more about Kate.

[00:07:56] [SPEAKER_01]: You can also see a lot more articles,

[00:07:58] [SPEAKER_01]: income reports, podcast episodes and more.

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[00:08:29] [SPEAKER_01]: But that's gonna do it for me today.

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