1462: 5 Ways To Boost Your Conversion Rate by Joe Fier of Evergreen Profits on Digital Businesses

[00:00:00] This is Optimal Work Daily, 5 Ways To Boost Your Conversion Rate by Joe Fier with Evergreen Profits.com.

[00:00:09] This is a topic that any one of us can implement almost immediately.

[00:00:13] If you have a product at any sort online and you're not focusing on trying to convert your hottest potential buyers, then you're leaving money on the table.

[00:00:21] Let me frame a bit of what happens in a typical sales funnel.

[00:00:25] How to boost your conversion rate with the traffic you're already getting?

[00:00:30] Senerio 1, the potential buyer of your product will call him Bubba, lands on your sales page.

[00:00:36] He reads the page and hangs around for a couple of minutes.

[00:00:39] His wife tells him to get his butt in the other room because dinner is ready.

[00:00:43] Bubba immediately closes his laptop and runs to the kitchen so he doesn't get an earful from his lovely wife.

[00:00:49] Blamo lost sale.

[00:00:51] Senerio 2, there's another potential buyer going through your pages but this woman is really interested in buying.

[00:00:57] Will name her Betty. She's read your awesome sales page and is now on your checkout page, the closest part of you making money.

[00:01:05] Betty starts entering in her name, email address, and then pauses.

[00:01:09] She thinks of a question that she'd love to get answered which wasn't listed on the sales page.

[00:01:14] She gets cold feet because she's unsure if the product will fulfill her needs, then she closes out the tab.

[00:01:20] Instantly, another lost sale.

[00:01:22] This happens every day in sales funnels and it's money that could have been easily made by you.

[00:01:28] There's usually some kind of objection or simple questions standing in the way of you making money,

[00:01:33] but far too many people don't have systems in place to convert these people and collect their money.

[00:01:38] This is why you should focus on the bottom of the funnel's conversion optimizations.

[00:01:43] Bottom of the funnel, meaning start by optimizing or tweaking things on your checkout page, then your sales page,

[00:01:49] then your opt-in page, then your Facebook ads.

[00:01:53] Too many of us focus on the top of the funnel and then wonder why you're not making sales.

[00:01:58] Hint, it's not usually your Facebook ads that are slowing your sales.

[00:02:02] This was the main topic of the talk that Cya Balkey, the founder of OptinMonster, made at the traffic and conversion summit.

[00:02:09] He talked about the various bottom of the funnel systems so you can capture the most amount of people before they click away from your site forever.

[00:02:16] Here's one of the simple systems inspired by Cya's talk that we put in place immediately on all of our evergreen profits sites.

[00:02:25] This includes our Evergreen profits letter, other internal products and all affiliate offers that we promote.

[00:02:31] Boost your conversion rate with a cart abandonment email series.

[00:02:36] Here's the deal, 70% of those people who land on your checkout page, leave and never come back.

[00:02:41] That's an average across the board of all online businesses from all niches.

[00:02:46] That's a massive amount of lost money.

[00:02:49] Just think, if 100 people are landing on your checkout page each month, you're losing 70 people from purchasing.

[00:02:55] If your product is priced at $100, that means you're losing out on $7,000.

[00:03:01] I know not everyone will purchase, but there is a lot of money left on the table.

[00:03:06] So here's what you need to do.

[00:03:07] One, get a shopping cart that captures the information of your potential buyers, meaning when someone enters in their name and email address on the checkout page,

[00:03:16] and then does not complete the other information, then your system captures that information so you can follow up with them.

[00:03:22] A checkout platform like ThriveCart does this and this is what we use.

[00:03:27] Two, now that you have their email address, you create an email follow-up sequence that sends about three emails.

[00:03:34] The point here is to tell them that you are holding their account.

[00:03:38] The idea is to drum up scarcity and urge them to complete their order now.

[00:03:42] You could use a quantity, time, bonuses available or whatever kind of scarcity.

[00:03:47] Just be truthful.

[00:03:48] Here's an example of the first email that you can swipe.

[00:03:51] This is triggered soon after they leave our checkout pages without completing their order.

[00:03:55] Subject, is everything okay?

[00:03:58] Body.

[00:03:59] Insert your product logo at top.

[00:04:01] Hey, so-and-so.

[00:04:03] We just noticed that you tried to sign up for, insert the product name, but unfortunately it looks like we were having some trouble.

[00:04:09] Did something happen on our checkout page?

[00:04:11] If so, please let me know so we can fix it.

[00:04:14] If you closed out of the page already, don't worry.

[00:04:17] I found your order and created a link for you with your details already in the form so you can pick up where you left off.

[00:04:23] Click here to continue purchasing, product name.

[00:04:26] If you need any help, feel free to reach out to us at and then insert your support email.

[00:04:32] Talk soon.

[00:04:33] Your name.

[00:04:35] Just make sure to modify this email as needed.

[00:04:38] FYI, writing and setting up these emails took us a total of 30 minutes and it's already helped us close new sales within a week.

[00:04:45] This is a no-brainer.

[00:04:47] And that's just one example of optimizing your bottom of the funnel.

[00:04:50] Here's a list of some other tips on boosting your conversion rate that Sai had mentioned

[00:04:54] and a few that we've used with great results.

[00:04:58] One, always have an option for people to purchase with PayPal.

[00:05:02] Usually about 20% of people will purchase with PayPal instead of using a credit card or other method.

[00:05:08] So if you remove PayPal as an option, expect to lose about 20% of your revenue immediately.

[00:05:14] Don't move.

[00:05:15] Two, create your own national holiday.

[00:05:18] Holidays were all made up anyway, what's stopping you from doing the same within your business?

[00:05:23] You can run a Flash Sale 24-hour-only sale or trial offer.

[00:05:27] It's all about creating scarcity and getting people to buy quickly.

[00:05:32] Three, experiment with using 14-day guarantees on your products instead of 30-day.

[00:05:38] Sai Ed's tests show that they are just as effective and you'll be giving fewer refunds, which is always a good thing for your business.

[00:05:44] Four, use customer case studies and testimonials in your marketing.

[00:05:49] Other people doing your selling and singing your praises will always be more powerful than you doing all of the selling.

[00:05:56] Use a tool like boast.io to get your customers from all over the world to record case studies or testimonial videos for you.

[00:06:04] We're going to start doing this for our products too.

[00:06:07] Just remember there are a lot of those bubbles and beddies floating around the bottom of our funnels,

[00:06:11] and it's up to you to make sure you answer all of their objections and get them to come back and purchase.

[00:06:22] You just listen to the post titled Five Ways To Boost Your Conversion Rate by Jo Fear with EvergreenProfits.com.

[00:06:30] This show is sponsored by Better Help.

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[00:07:32] And thank you to Joe and his business partner Matt from Evergreen Profits.

[00:07:36] They both love talking about affiliate marketing and advertising and everything podcasting.

[00:07:41] And they've also been friends of the producers here at Optimal Startup Daily for a few years now.

[00:07:46] In fact, our producers, Justin and Lee, were guests on their podcast, The Hustle and Flo Charp podcast.

[00:07:53] And on that show, you can hear interviews with experts in marketing, especially affiliate marketing.

[00:07:58] So it's a great one to check out if you're interested in that.

[00:08:00] Again, that's called The Hustle and Flo Charp podcast.

[00:08:03] And you can come by Evergreen Profits.com for a lot more.

[00:08:07] Okay, I think that does it for today.

[00:08:09] I thank you as always for being a subscriber to the show.

[00:08:12] And hope you have a great rest of your day.

[00:08:14] And I will see you back here tomorrow, where you're Optimal Life awaits.