1498: How to Get Paid for What You Love by Chris Guillebeau on Entrepreneurship & Side Hustles

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[00:00:59] How to Get Paid for What You Love

[00:01:01] by Chris Gillibeau of chrisgillibeau.com

[00:01:05] I'm no consultant, but from time to time,

[00:01:08] as in several times a day,

[00:01:09] people ask for my opinion about building some kind of online business.

[00:01:13] I'm happy to give my two cents for whatever it's worth,

[00:01:15] and I'm sure there are times when it's not worth more than that.

[00:01:18] How can you do something you love and make a good living from it?

[00:01:21] Much of my unconventional guides business

[00:01:24] is devoted to answering this very question in one way or another.

[00:01:27] And as discussed before,

[00:01:28] often when we ask for advice,

[00:01:30] we really don't want advice.

[00:01:32] We want someone to say,

[00:01:33] that's great, go for it.

[00:01:35] But when people really want advice

[00:01:37] about building a business out of something they love,

[00:01:39] there are a few principles that are fairly universal.

[00:01:42] Starting with,

[00:01:43] not everything you love makes a good business.

[00:01:45] In fact, most things you love

[00:01:47] don't really make a good business.

[00:01:49] This is probably the most common misconception

[00:01:51] of the entire follow your passion concept.

[00:01:53] You love water sports or crafting or traveling, for example.

[00:01:57] So why not build a business around it

[00:01:59] and do what you love all the time?

[00:02:01] There are actually several reasons

[00:02:03] why this isn't always a good idea.

[00:02:04] One of which is that you might not like everything

[00:02:07] that goes along with running a business

[00:02:08] as much as you like the actual activity.

[00:02:11] So sure, you like traveling,

[00:02:12] but how much do you want to work while you're traveling?

[00:02:15] Do you like the business of crafting

[00:02:16] or just the crafting itself?

[00:02:18] Second, not everything you do is commercially viable.

[00:02:21] Chances are no one will pay money

[00:02:23] to watch you go surfing.

[00:02:25] And this brings us to the next point.

[00:02:27] What you love must be relevant to other people.

[00:02:30] Whoever your prospects, customers, or clients are,

[00:02:33] they have to identify with what you do

[00:02:35] and believe it can be possible for them as well.

[00:02:38] That's why you work to find the magic convergence

[00:02:40] between your passions and what customers will pay for.

[00:02:43] I go on and on about this in my business work.

[00:02:46] If you have the empire building kit,

[00:02:48] I'm sorry for repeating myself, but I repeat myself,

[00:02:51] you have to meet a clear need or solve a real problem

[00:02:54] for the people who pay you.

[00:02:56] This is critical.

[00:02:57] In fact, the more you can focus on other people's needs

[00:03:00] and understand how they overlap

[00:03:01] with a skill you enjoy sharing,

[00:03:03] that's where the real follow your passion model

[00:03:06] gains potential.

[00:03:07] Often you won't get paid for the obvious thing,

[00:03:10] but something related.

[00:03:12] To get paid for what you love,

[00:03:13] you must inspire, educate, or entertain.

[00:03:16] Preferably at least two of the three.

[00:03:18] But one way or another,

[00:03:19] you'll get paid for helping people,

[00:03:21] not just being awesome.

[00:03:22] As much fun as it is,

[00:03:24] I don't get paid to travel.

[00:03:25] I get paid because of a business I've built

[00:03:27] that helps other people.

[00:03:29] It has very little to do with my actual travel.

[00:03:32] Sometimes it helps to separate the business model

[00:03:34] from your passions,

[00:03:35] even if the two are ultimately correlated.

[00:03:37] The main question you have to answer

[00:03:39] for the business model is,

[00:03:41] what will customers actually pay me for?

[00:03:43] It probably isn't surfing or travel

[00:03:45] unless you're teaching people

[00:03:47] to go surfing or travel.

[00:03:48] Instead of breaking in somewhere,

[00:03:50] create your own market.

[00:03:52] Freelance writing is a good example.

[00:03:54] As far as I can tell,

[00:03:55] supporting yourself as a freelance writer

[00:03:57] under the traditional system

[00:03:58] is effectively dead.

[00:04:00] Business Week, CNN, Psychology Today,

[00:04:03] and the Huffington Post

[00:04:03] all pay me a grand total of $0

[00:04:05] for the articles they post with my byline.

[00:04:08] And it's only worth it to me

[00:04:09] because I've built my own platform

[00:04:11] at AONC and unconventionalguides.com.

[00:04:14] Without that platform,

[00:04:15] I'd literally be working for free.

[00:04:17] So don't worry about breaking in.

[00:04:19] Figure out what you can do

[00:04:20] that no one else is doing,

[00:04:21] or at least how you can do it

[00:04:23] in a different way

[00:04:23] than everyone else is doing.

[00:04:25] You can waste a lot of time

[00:04:26] trying to get into an existing system,

[00:04:28] or you can put the time to good use

[00:04:30] and build your own system.

[00:04:32] Ironically, when you do the latter,

[00:04:34] it becomes easier to break into

[00:04:35] the original system as you go along.

[00:04:38] Keep startup costs very low.

[00:04:40] Someone asked me the other day,

[00:04:42] if you had $1,000 to start over

[00:04:44] with my business,

[00:04:44] how would you spend it?

[00:04:46] I said I would get a $10 domain name,

[00:04:48] a free WordPress installation,

[00:04:49] and a PayPal account.

[00:04:51] Then I would set up a one-page site

[00:04:53] and see what I could do with it.

[00:04:54] If it looked promising,

[00:04:55] there are plenty of things

[00:04:56] I could spend the remaining $990 on.

[00:04:59] I'd probably start with design.

[00:05:00] But the point is,

[00:05:01] I would first make sure

[00:05:02] I had some kind of viable idea.

[00:05:05] If you can start something

[00:05:06] without spending a lot of money,

[00:05:07] that's best.

[00:05:08] If you have to invest

[00:05:09] some amount of money,

[00:05:11] that's okay too.

[00:05:11] But the worst thing you can do

[00:05:13] is to spend a lot of money

[00:05:14] and do nothing.

[00:05:15] Don't do that.

[00:05:17] Find a way to make it work,

[00:05:18] just a little.

[00:05:20] In Louisville, Kentucky,

[00:05:21] I talked with Nick,

[00:05:22] who told me about

[00:05:23] a small photography business

[00:05:24] he wanted to start.

[00:05:26] A few weeks later,

[00:05:27] I saw him again

[00:05:27] in Charleston, West Virginia,

[00:05:29] and this time,

[00:05:29] he had an update.

[00:05:30] Hey, I sold a print for $50,

[00:05:32] he said with great enthusiasm.

[00:05:34] And I knew exactly

[00:05:35] why Nick was so excited.

[00:05:37] He wasn't going to cash it in

[00:05:38] and retire on one $50 sale,

[00:05:40] but it was very empowering

[00:05:42] to get paid for something

[00:05:43] he loved to do.

[00:05:44] When it comes to a lifestyle business,

[00:05:46] a little momentum

[00:05:47] goes a long way.

[00:05:48] The sooner you can get paid,

[00:05:49] even a small amount,

[00:05:50] or a one-time sale,

[00:05:52] the better.

[00:05:53] The greatest benefit

[00:05:54] of a lifestyle business

[00:05:55] is freedom.

[00:05:56] But usually we find

[00:05:57] that freedom

[00:05:58] does not just appear

[00:05:59] out of nowhere.

[00:05:59] It requires a shift in mindset

[00:06:01] and the corresponding action.

[00:06:03] It also sometimes requires

[00:06:04] a surprising amount

[00:06:05] of work to maintain.

[00:06:07] See my article called

[00:06:08] If You Love Something,

[00:06:09] You Have to Protect It.

[00:06:11] These disclaimers

[00:06:12] are not meant

[00:06:12] to dissuade anyone.

[00:06:14] Overall,

[00:06:14] I think this is a fantastic time

[00:06:16] to start a business

[00:06:16] and find a way

[00:06:17] to get paid

[00:06:18] for what you love to do.

[00:06:19] So don't hold back.

[00:06:20] Just make sure you head off

[00:06:21] in the right direction.

[00:06:23] As I see it,

[00:06:24] the right direction

[00:06:24] begins with taking action,

[00:06:26] like Nick did

[00:06:27] with his $50 print sale.

[00:06:32] You just listened

[00:06:33] to the post titled

[00:06:34] How to Get Paid

[00:06:35] for What You Love

[00:06:36] by Chris Gillibeau

[00:06:37] of chrisgillibeau.com.

[00:06:39] This show is sponsored

[00:06:41] by BetterHelp.

[00:06:42] We're all marveled

[00:06:43] at how quickly kids learn

[00:06:45] and that sense of wonderment

[00:06:46] they have while doing it.

[00:06:47] But as adults,

[00:06:49] sometimes we lose

[00:06:49] that curiosity.

[00:06:51] Well,

[00:06:51] if there's something

[00:06:52] you've been wanting to learn,

[00:06:53] know that therapy

[00:06:54] can help you reconnect

[00:06:55] with your sense of wonder

[00:06:56] because your back-to-school era

[00:06:58] can come at any age.

[00:07:00] And make no mistake,

[00:07:01] therapy is for everyone.

[00:07:03] Whether or not

[00:07:04] you've been through

[00:07:04] significant trauma,

[00:07:06] therapy can be a great tool

[00:07:07] for setting boundaries,

[00:07:08] learning new skills,

[00:07:09] and ultimately becoming

[00:07:10] the best version of yourself.

[00:07:12] If you're thinking

[00:07:13] of starting therapy,

[00:07:14] give BetterHelp a try.

[00:07:15] It's entirely online,

[00:07:17] designed to be convenient,

[00:07:18] flexible,

[00:07:19] and suited to your schedule.

[00:07:20] Just fill out

[00:07:21] a brief questionnaire

[00:07:22] to get matched

[00:07:23] with a licensed therapist

[00:07:24] and switch therapists

[00:07:25] anytime for no additional charge.

[00:07:28] Rediscover your curiosity

[00:07:29] with BetterHelp.

[00:07:30] Visit betterhelp.com

[00:07:32] slash workdaily today

[00:07:33] to get 10% off

[00:07:35] your first month.

[00:07:36] That's betterhelp

[00:07:36] h-e-l-p

[00:07:38] dot com

[00:07:38] slash workdaily.

[00:07:42] Kundenservice kontaktieren?

[00:07:43] Für viele Menschen

[00:07:44] ist das der beste Weg,

[00:07:46] einen schönen Tag zu ruinieren.

[00:07:47] Aber bei Zendesk

[00:07:48] sorgen wir für eine

[00:07:49] bessere Customer Experience.

[00:07:51] Besser für die Großmutter,

[00:07:52] besser für die Floristin,

[00:07:54] besser für den jungen Mann

[00:07:54] in Haus Nummer 3A,

[00:07:56] besser für sie,

[00:07:57] besser für alle.

[00:07:58] Denn während einige behaupten,

[00:07:59] dass der Kunde immer recht hat,

[00:08:01] sagen wir,

[00:08:01] dass Kundinnen immer Menschen sind.

[00:08:03] Und da wir auch Menschen sind,

[00:08:05] wollen wir etwas Gutes

[00:08:06] für uns alle tun.

[00:08:07] Zendesk,

[00:08:08] Customer Experience mit KI,

[00:08:10] für Menschen gemacht.

[00:08:11] And a big thank you to Chris.

[00:08:13] He is a New York Times

[00:08:14] bestselling author

[00:08:15] and modern day explorer.

[00:08:17] During a lifetime

[00:08:18] of self-employment

[00:08:19] that included

[00:08:20] a four-year commitment

[00:08:21] as a volunteer executive

[00:08:22] in West Africa,

[00:08:23] he visited

[00:08:24] every country

[00:08:25] in the world

[00:08:26] and there are

[00:08:27] 193 in total

[00:08:28] before his 35th birthday.

[00:08:31] Obviously,

[00:08:31] a huge feat.

[00:08:32] His first book,

[00:08:33] The Art of Nonconformity,

[00:08:35] was translated

[00:08:35] into more than 30 languages

[00:08:37] and his second book,

[00:08:38] The $100 Startup,

[00:08:40] was a New York Times

[00:08:41] and Wall Street Journal

[00:08:42] bestseller

[00:08:42] selling more than

[00:08:43] 700,000 copies worldwide.

[00:08:46] His newest book,

[00:08:47] The Money Tree,

[00:08:47] is all about

[00:08:48] finding the fortune

[00:08:49] in your own backyard.

[00:08:51] You can also check out

[00:08:52] his daily podcast,

[00:08:54] Side Hustle School,

[00:08:55] which is downloaded

[00:08:56] more than 2 million times

[00:08:57] a month.

[00:08:58] So come by

[00:08:59] chrisgillibow.com

[00:09:00] for a lot more

[00:09:01] and I have that linked

[00:09:02] in this episode's description.

[00:09:04] And if you like Chris' style,

[00:09:05] he frequently writes

[00:09:06] about personal development too,

[00:09:08] so you can hear

[00:09:08] more stories from him

[00:09:09] on the podcast

[00:09:10] Optimal Living Daily.

[00:09:12] But hey,

[00:09:13] that's it for me today,

[00:09:14] so hope you have

[00:09:15] a great rest of your day.

[00:09:16] Thank you so much

[00:09:17] for being here with me

[00:09:17] and I'll see you back here

[00:09:18] tomorrow as usual.

[00:09:20] That's where

[00:09:20] your optimal life awaits.