1641: 7 Ways to Measure Your Website's UX by Lauren Marchese with NeilPatel.com

[00:00:00] This is Optimal Work Daily. 7 Ways to Measure Your Websites UX by Lauren Marchese with NeilPatel.com. Website UX, or User Experience, covers a wide range of factors, but at its core, UX is essentially about the human experience on a website. So how do we know that a website offers a good user experience? We may think we've done everything right, but how can we really know without some measurement?

[00:00:27] Eyeball testing can be a very useful method, but it shouldn't be the only one. So here are 7 effective ways to measure your website's UX. 1. Track the amount of time users spend filling out website forms. Website forms allow customers to get in contact with you, sign up for further information, ask for quotes, and so much more. If they're not easy to fill in or if they take too much time and effort, people will likely abandon them before getting to the end.

[00:00:54] Measuring your UX in relation to forms is easy with conversion optimization tools, CRO tools, like Hotjar, which can, among many other things, track how users interact with the forms on your site. There are two tools within Hotjar that are useful when tracking form usage. Forms. Hotjar's forms feature gives you all the information you would ever want to know about how the forms on your website are performing. It'll let you know which ones aren't being completed by users and which fields people are skipping over.

[00:01:24] Some of those fields may not need to be in the form at all. Video recordings. Hotjar's video recordings will also help show you how you can improve forms. With recordings from pages on your site, you can actually watch anonymous users filling out fields and see their interactions for yourself. If people seem to be having difficulties with an interactive part of the form, that's an indication that the feature needs some work. If users aren't finishing the form or are skipping certain spaces, there may be too many fields.

[00:01:53] Ask for the bare minimum amount of information needed to ensure that people complete the process. You can also see whether users are interacting from desktop, tablet, or mobile devices. Tablet and mobile devices should have even fewer fields than desktop because everything is being filled out via touchscreen. 2. Watch how users navigate and interact with the website. Heat maps are another great way to get insight into what customers are doing on a site.

[00:02:19] They show where people engage the most on a particular page, with red areas signifying many clicks and blue areas signifying barely any or no clicks. Crazy Egg is another CRO tool similar to Hotjar that offers detailed heat maps of web pages along with other features. If you have a menu option or a CTA leading to a page you would like users to find, for an e-commerce site that might be the product page for an item, you would obviously want to see most of your clicks to that menu option.

[00:02:49] If you don't, it may mean that you need to make the button placement more obvious or the flow more intuitive. Confetti, another Crazy Egg feature, will show where the user clicks originated. For example, if you're running a Facebook ad that is designed to result in product purchases on a product page, it would be helpful to know if the users clicking the purchase button are coming from that ad or from somewhere else.

[00:03:12] If users are getting to that page and then not converting, it could be a sign of poor direction, confusing language, or odd placement of options. 3. Collect feedback from your customer support or customer service department Your customer service department may not seem like an important place to be checking for website UX, but if you're making changes to your site, adding features, and or taking them away, it's highly likely your customers have some strong opinions about it.

[00:03:39] Some of them may even call in to let you know just how much they like or don't like what you've changed. 4. Pay attention to customer questions via phone call, social media, and or email

[00:04:05] Websites are there, in part, to answer questions for current and potential customers. If what they're looking for cannot be easily found, they'll turn to other informational avenues. This will show you what people are having trouble locating on their own. Easy navigation is one of the most important aspects of good UX. This is true of every website, not just those with e-commerce elements. If a site's purpose is to rent out tents for parties, it should be immediately obvious to potential customers how to go about renting a tent.

[00:04:34] And if it's not, people might call in, tweet at you, or email you. To save time and improve UX, make sure the logical progression of a user through the website is very clear. 5. How many users complete checkout or conversion process? A website may have many visitors, but what did they do while they were there? Did they convert in the ways they were supposed to? Websites with e-commerce can track how many people make it all the way through the checkout process with the Google Analytics Checkout Behavior Analysis report.

[00:05:05] With this report, you can track the number of users that made it from one step in the process to another, as well as what step people abandoned at. Make sure that there are no particular problems or features that cause users to abandon their purchases. Convenience is a big factor of UX, and any issues that inhibit convenience need to be addressed. 6. Check Site Load Speed We all know that a website's load speed is important. It affects search engine rankings, and of course, UX.

[00:05:33] Research shows that 3 seconds is the maximum amount of time you can expect people to wait for your site to load. 53% of people will leave if it takes more than 3 seconds. Check how fast web pages are with Google's Page Speed Insights tool. This will not only show which pages need improvement, but also what specifically is causing the delay. One common and easily fixable issue is image size. Websites with large image file sizes are prone to delays, so compression is needed.

[00:06:03] Compress images using ImageOptim. That's Mac only. TinyPNG is a good cross-platform solution for both PNGs and JPEGs. Some other page speed testers include WebPageTest and Pingdom tools. 7. Do some usability testing One of the best surefire ways to test website usability is for someone to actually use it.

[00:06:27] Recruit a large group of employees, friends, coworkers, and maybe even a select group of customers to go through specific actions on the site. Fill out forms, purchase items, test any action that your real users will have to navigate. This will bring up any overlooked UX issue that your customers would have encountered later. Conclusion Those more concerned with the technical aspects of a site often overlook user experience.

[00:06:52] But from what I've just told you, you can see it's about a lot more than just choosing a color scheme. When building or rebuilding a site, UX can and should be one of the most important things to consider. As we can see from the measurement capabilities in this article, there's a lot that goes into good UX and a lot that can come out of it as well.

[00:07:15] You just listened to the post titled 7 ways to measure your website's UX by Lauren Marchese with NeilPatel.com You are always on the pulse of time and want to date? Then is the Now Brief of the new Samsung Galaxy S25 Ultra exactly the right for you. Stay on the way to work. Then will you automatically get ready to go on early. If it rains at the destination, then it's recommended to you to take the rain.

[00:07:42] With the Galaxy S25 Ultra you can be one step ahead. Are you interested in it? You can see more on Samsung.com And a big thank you to Lauren who's a guest writer on Neil Patel's site. You can check out the original article online at NeilPatel.com and Neil is spelled N-E-I-L. He's a New York Times bestselling author and is cited as one of the top 10 marketers by Forbes. And it's not just a blog that you can find at the website. He's got a lot of free tools and resources for you to check out.

[00:08:12] And again, you can find that and more about him at NeilPatel.com And I do have that linked in this episode's description. And I'm going to keep this ending nice and short for you today for the Saturday episode. But if you haven't done so already, we really appreciate it if you would subscribe to this show in your favorite podcast app. That's going to give you all the new episodes automatically so you're always caught up. You can also hit the follow button depending on what app you're using and either one of those would be great. Again, thanks so much for subscribing or following.

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