![1872: [Part 1] Killing My Baby: Why I Shut Down My Longest-Running Business by Nick Loper of Side Hustle Nation](https://images.beamly.com/fetch/https%3A%2F%2Fmegaphone.imgix.net%2Fpodcasts%2F08881242-3c8c-11f1-849f-138ea8253b11%2Fimage%2F082d1fc13f1e783048f6657e85fdf703.jpg%3Fixlib%3Drails-4.3.1%26max-w%3D3000%26max-h%3D3000%26fit%3Dcrop%26auto%3Dformat%2Ccompress?w=365)
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Episode 1872:
Nick Loper reflects on the emotional and strategic decision to shut down his first and longest-running business, ShoeSniper, after a decade of operation. This candid story challenges the myth of never quitting by showing how shifting market forces, rising ad costs, and declining commissions can turn a once-profitable venture into a slow bleed, making quitting not just okay, but necessary.
Read along with the original article(s) here: https://www.sidehustlenation.com/shoesniper-postmortem/
Quotes to ponder:
"Most of what you read in the entrepreneurship world is about perseverance and 'never giving up.' But it’s not true."
"Quitters never win and winners never quit."
Episode references:
PriceGrabber: https://www.pricegrabber.com/
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