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Episode 2023:
Antonella Pisani breaks down the most common mistakes brands make when scaling direct-to-consumer growth, from underinvesting in digital to mismanaging inventory and customer data. She highlights how smarter marketing allocation, better segmentation, and tighter control over distribution can dramatically improve profitability and brand equity. It’s a practical roadmap for building a more resilient, customer-focused growth strategy.
Read along with the original article(s) here: https://www.eyefulmedia.com/press/grow-your-direct-to-consumer-business-a-guide-for-brands
Quotes to ponder:
"You need to stop thinking of this as a $70 Million website; it’s a website supporting a $2 Billion brand."
"Maximize your lowest funnel channels first, but ensure you are investing elsewhere to blend costs down and ensure longer-term health."
"Usability testing is efficient and relatively inexpensive."
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