Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com.
Episode 2062:
Shayla Price explains how businesses can turn marketing analytics into real revenue growth by focusing on meaningful data, smarter experimentation, and stronger alignment between marketing and sales. With practical strategies to avoid vanity metrics, improve decision-making, and optimize campaigns for profitability, this insight-packed piece helps leaders make confident moves that boost ROI and long-term performance.
Read along with the original article(s) here: https://neilpatel.com/blog/increase-roi-with-analytics/
Quotes to ponder:
“Vanity metrics do nothing for your actual website objectives, but make your marketing efforts look good. This is problematic, because oftentimes they siphon effort and focus away from the things that could really move the needle for you.”
“Experimentation offers opportunities for your business to accelerate its growth.”
“Your ROI depends on how you create and implement your business strategy.”
Episode references:
Conversion Sciences: https://conversionsciences.com/
Filament: https://filamentgroup.com/
Blast Analytics & Marketing: https://blastanalytics.com/
Telestream: https://www.telestream.net/
State of Marketing Measurement Report: https://www.salesforce.com/resources/research-reports/state-of-marketing/
Learn more about your ad choices. Visit megaphone.fm/adchoices