2066: My Thoughts On Making Money And Planting Money Seeds by Steve Chou of My Wife Quit Her Job
Optimal Work DailyMay 28, 2026
2066
00:10:14

2066: My Thoughts On Making Money And Planting Money Seeds by Steve Chou of My Wife Quit Her Job

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Episode 2066:

Steve Chou shares why building meaningful wealth almost always comes from taking calculated risks on your own business ideas instead of relying solely on a paycheck. Through stories of failed ventures, ecommerce success, blogging, and online courses, he explains how “planting money seeds” over time can eventually create scalable and even passive income streams for those willing to stay patient and persistent.

Read along with the original article(s) here: https://mywifequitherjob.com/my-thoughts-on-making-money-and-planting-money-seeds/

Quotes to ponder:

"Making money online is almost always a slow and steady process."

"Planting a money seed takes the most amount of work during the initial startup phase."

"The only way you can make life changing money is to go into business for yourself."

Episode references:

eBay: https://www.ebay.com

Kumon: https://www.kumon.com

Craigslist: https://www.craigslist.org

Learn more about your ad choices. Visit megaphone.fm/adchoices

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[00:00:52] This is Optimal Work Daily. My thoughts on making money and planting money seeds by Steve Chou of mywifequitterjob.com. A little while ago, I published a post on how to start a blog and why blogging can be better than e-commerce. Now, normally, I tend to focus most of my subject matter on e-commerce because e-commerce is where I've had my biggest success thus far.

[00:01:17] But recently, in the past few years, both my blog and my e-commerce course have taken off and are on track to someday overtake my online store. Anyways, after I published that post on blogging, I received a few emails and comments stating that blogging for money is too hard and that I shouldn't get people's hopes up about making money from it. In fact, here's a quote from Naomi, a longtime reader of mywifequitterjob.com. Quote, I've been reading your blog for a while and I've never disagreed with you before. But the time has come with this post.

[00:01:47] I run a successful blog and I would never encourage anyone to rush into blogging with hopes of making money. End quote. End quote. It's true. Making money with a successful blog is difficult. But then again, so is starting an online store. So is running any profitable business. Especially if you don't know what you are doing. That doesn't mean you shouldn't give it a try. There are many pros and cons to the various online business models and the right one depends on your own needs and income goals. More on this at the end of the post.

[00:02:17] My philosophy on making money. Making money online is almost always a slow and steady process. In fact, creating anything of consequence is never quick and easy. It's a gradual ascent that takes both time and effort. Note, this statement applies not only to making money but relationships as well. Also, there are no guarantees. Just because you pour your heart and soul out on a project doesn't mean it's going to be successful or turn a profit.

[00:02:43] In fact, the only guarantee that I can give you is that you'll never ever make any life-changing money working your day job. And this I can say with near certainty unless you have equity in your company. So what does this mean? It means that the only way you can make life-changing money is to go into business for yourself. And since there are no guarantees in life, the best way to increase your chances for success in business is by planting as many money seeds as possible in hopes that a few will grow. So this is the principle that I live by. Planting my money seeds.

[00:03:14] If you've already followed my blog since its inception, you probably already know that I tried to start a bunch of other businesses that never quite panned out. For example, early on in my online career, I did quite a bit of Craigslist eBay arbitrage. Every day, I would comb through Craigslist for great deals on electronics. And whenever I saw a great deal, I would immediately pounce on it and then list the product on eBay. At the height of my business, I was making close to $1,500 a month.

[00:03:40] But after doing this for almost a year, I realized that the business model was not scalable, so I stopped it altogether. After that, my wife and I considered starting a franchise. We looked at opening a Kumon, a study prep class for kids. We looked at opening a dinner service for people who don't want to cook. We even looked at running a bubble tea shop. None of these ideas ever panned out due to various reasons. And finally, we decided to open an online store because it didn't require a large startup cost. We figured, what the heck?

[00:04:09] If we fail, we'd only lose $600. And the rest is history. Anyways, one of the reasons we chose to open an online store versus a blog or other online property was because we wanted to make significant money within a relatively short time frame, about a year. As a result, all of our decisions were made to maximize profits. We decided to stock our own inventory. We decided to import our goods from overseas. We decided to host our own shopping cart. All of these things required more labor at the expense of increased profit.

[00:04:40] Switching to a more passive income model. While the money from our online store was awesome, it did require some amount of active work. When you run an e-commerce store, you have to deal with product sourcing. You have to deal with customer service. You have to deal with inventory if you decide not to dropship. I knew that for my next business venture, I wanted to start a business that was more passive in nature. Because our online store already made plenty of money, I decided to create MyWifeQuitHerJob.com with a five-year plan to profitability.

[00:05:08] At the time, I didn't really care how long it took for my blog to make significant money. The key was that I wanted the income to be passive. And I knew that if I kept at it for long enough, that it would eventually make a good deal of cash. Turns out it took about three years for my blog to reach the tipping point. Once my blog started gaining some traction, I decided to plant another money seed with my online store course. When I first started creating my course, I was already getting close to 50 questions a week about e-commerce.

[00:05:35] So I figured, why not launch a full-blown course on how to start an online store? Once again, I wanted the business model to veer more towards passive income. So I ended up launching a video-based membership site. Customers would pay a set fee and receive access to a library of videos and course materials. And because you can't learn everything you need to know from videos alone, I also wanted to hold weekly office hours to answer student questions directly. Luckily, the course turned out to be a huge success and continues to sell very well.

[00:06:04] Diversifying your seeds Just because a business model is hard doesn't mean you shouldn't give it a try. It really depends on what your income goals are. Here's a rough breakdown of different business models depending on time frame and scalability. 1. Freelancing If you need money immediately, you should either get a job or give freelancing a try. Sure, this model is not scalable, and it won't make you life-changing money, but it will allow you to pay the bills. 2. Start an online store

[00:06:33] If you want to start a business with faster results and you don't mind a more active business model, then you should give e-commerce a try. Depending on how passive you want your business to be, you can choose to carry inventory or dropship your goods. 3. Start a blog If you do want to start a business that is more passive in nature, then blogging might be a good fit. But it's important to note that the revenue velocity for blogging is very slow. If you have the patience and perseverance to stick with it, then I'd say go for it.

[00:07:02] 4. Sell your own products Usually, this step comes after starting a blog because it requires a strong following. But the good news is that selling your own products is about as profitable as it gets and can be as passive as you want it to be. Don't overdo it To sum things up, starting your own business is pretty much the only way that you will ever make life-changing money. Your day job isn't going to cut it, and neither will trading stocks or bonds. The other thing you need to understand is that not everything you try is going to work out,

[00:07:32] so it pays to try a number of different business models to see what sticks. In other words, you should plant a number of money seeds in hopes that something might grow into something special. But one thing I do want to emphasize is that you shouldn't try and plant too many seeds at once. Even though I consider myself a fairly productive guy, I know that I only have the capacity to start one business at a time. If I try to do more than one thing simultaneously, I end up creating garbage. Planting a money seed takes the most amount of work during the initial startup phase.

[00:08:02] Once you are past what I call the infrastructure stage of your business, you'll have more time to think about starting something else. You just listened to the post titled, My Thoughts on Making Money and Planting Money Seeds, by Steve Chou of MyWifeQuitHerJob.com Study and play! Come together on a Windows 11 PC! And for a limited time, college students get The best of both worlds!

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[00:08:59] and helps reach people with the right skills, certifications, and more. Spend less time searching and more time actually interviewing candidates who check all your boxes. Listeners of this show will get a $75 sponsored job credit at Indeed.com slash podcast. That's Indeed.com slash podcast. Terms and conditions apply. Need a hiring hero? This is a job for Indeed Sponsored Jobs. And thanks to Steve, who is a regular contributor to our network. When his wife became pregnant and she planned to stay home with the baby, they knew that they were going to need to find some more income.

[00:09:29] So they started a little online store called Bumblebee Linens. Well, in just one year, they were able to replace his wife's salary of $100,000 a year. And they started My Wife Quit Her Job to document the journey, including income reports. But he didn't stop there. He started the My Wife Quit Her Job podcast and then even held his very first e-commerce conference called the Seller's Summit. So clearly, he is a motivated guy. He's done a whole lot. And you can learn much more at MyWifeQuitHerJob.com.

[00:09:57] Thanks again to Steve for letting us share his work. But that's it for today. I hope you have a great one. And I will see you right back here tomorrow where we're going to hear another great post and where your optimal life awaits. Thanks.