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Episode 2086:
Erin Blaskie explains that startups should build a strong marketing foundation before chasing rapid growth, focusing on website optimization, thoughtful e-mail funnels, customer retention, and valuable content. By strengthening these core areas first, businesses can attract better leads, create loyal customers, and scale with far greater efficiency.
Read along with the original article(s) here: https://www.erinblaskie.com/blog/4-things-to-think-about-before-you-scale-marketing-in-your-startup
Quotes to ponder:
"A human being has to learn how to walk before they learn how to run, right?"
"Prospects don’t like to feel sold to so take a critical look at what you’re sending them and see where you can infuse value and substance into the mix."
"By providing valuable information around your platform’s area of expertise, you’ll let your prospects know that you are knowledgeable in that space, which shortens the know, like and trust timeline."
Episode references:
FreshBooks: https://www.freshbooks.com/
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