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Episode 2145:
Michael Lykke Aagaard shares the eight questions he asks before and after writing a first draft of landing page copy, illustrated with a Saxo Bank case study that nearly doubled trial sign-ups. The first four clarify the page's single goal, the offer itself, the benefit to the prospect, and what a prospect needs to know before saying yes. The last four pressure-test the draft for a compelling reason to act, a title that carries the strongest selling point, anything that can be cut, and a design that supports the words.
Read along with the original article(s) here: https://neilpatel.com/blog/high-impact-landing-copy/
Quotes to ponder:
"Confusion is one of the great conversion killers. The more you ask your prospects to consider, the more likely they are to end up doing nothing at all."
"Your prospects are busy, and they are not going to spend several minutes trying to figure out what your offer will do for them."
"Design and copy go hand in hand. The presentation of the landing page has a huge impact on the copy and to which extent it will be read."
Optimal Work Daily is a daily career advice podcast where we narrate the best articles on productivity, entrepreneurship, and work-life balance, read to you by a professional narrator so you can grow your career a little more every day.
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