2174: [Part 1] Don't Build an Empire, Find a Few Friends Who Care by Jeff Goins on Marketing

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Episode 2174:

Jeff Goins explains why the best marketing is not building an empire but finding a few people who genuinely care about the work. He uses the long, posthumous rise of The Great Gatsby to show how a small circle of committed advocates can keep work in circulation until the wider audience catches up. The same logic drove his own approach of serving the influential voices in his field for months before ever asking them for anything.

Read along with the original article(s) here: https://goinswriter.com/care/

Quotes to ponder:

"The best marketing you can do for your work is not to build an empire, but to find a few friends who care."

"The job of an artist is not to make something for everyone, but to create the right thing for someone."

"Remember that influencers don't want someone who knows everything already. They want someone who is humble."

Optimal Work Daily is a daily career advice podcast where we narrate the best articles on productivity, entrepreneurship, and work-life balance, read to you by a professional narrator so you can grow your career a little more every day.

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