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Episode 2201:
Jenny Lee explains why she interviews five of a client's ideal customers before designing anything, and how those hourlong conversations surface wants and frustrations that a numbers-driven market research pass never reaches. She lays out how user experience research differs from market research and argues that entrepreneurs get the sharpest picture of a customer when the two are combined. The payoff is a website built on real language and real problems, which is what moves visitors toward conversions.
Read along with the original article(s) here: https://www.hellobrio.com/blog/user-experience-research
Quotes to ponder:
"User Research helps us create happier visitors, which in turn leads to more sales conversions."
"Jakob Nielsen, UX pioneer, says that research with 5 people will bring out about 80% of the issues."
"Fewer than that, and you get conflicting information. More than that, and you end up hearing the same thing over and over."
Optimal Work Daily is a daily career advice podcast where we narrate the best articles on productivity, entrepreneurship, and work-life balance, read to you by a professional narrator so you can grow your career a little more every day.
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