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Episode 2236:
Jennifer Paley explains how entrepreneurs and small businesses can use social media as an inexpensive form of earned media. She covers building a presence across several platforms, tailoring content to each audience, recruiting through social channels, staying legally compliant and handling negative feedback quickly. The takeaway is that social media is one of the most cost-effective marketing tools a business has, as long as it is used carefully.
Read along with the original article(s) here: https://womenwhomoney.com/social-media-marketing-business/
Quotes to ponder:
"The best candidates are frequently those who are already following you online."
"Vet your content carefully to avoid violating any third-party rights, including intellectual property, privacy, publicity, or confidentiality rights."
Optimal Work Daily is a daily career advice podcast where we narrate the best articles on productivity, entrepreneurship, and work-life balance, read to you by a professional narrator so you can grow your career a little more every day.
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