3501: The Science of Cravings by Jill Coleman and Jade Teta on Nutrition Science
Optimal Health DailyAugust 15, 2026
3501
00:11:43

3501: The Science of Cravings by Jill Coleman and Jade Teta on Nutrition Science

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Episode 3501:

Jill Coleman and Jade Teta explain why what you crave is not random, walking through the four brain chemicals behind the pull toward sweets, fat, starch or sheer volume. They then show how nutrition and small behavior changes can shift that chemistry, so cravings become something you can work with rather than fight.

Read along with the original article(s) here: https://jillfit.com/2011/09/08/science-cravings/

Quotes to ponder:

"The differences in what people crave is not coincidence, it is based on chemical messengers and brain neurohormones, or neurotransmitters."

"People with low serotonin often crave starchy, salty foods like bread, pasta, chips, and pretzels."

"Your brain chemistry profile is not fixed; it is always changing."

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[00:00:56] Learn more at www.drinkag1.com This is Optimal Health Daily, the science of cravings. By Jill Coleman and Jay Teta of jillfit.com And I'm Dr. Neal Malik, your very own personal narrator. Happy Saturday and welcome back to another weekend edition of Optimal Health Daily. This is where I read to you from some of the best health and fitness blogs on the web. Kind of like an ongoing audio book. And always with a bit of my commentary at the end.

[00:01:24] Now, let's keep this intro nice and short so we can get right to the post as we optimize your life. The Science of Cravings by Jill Coleman and Jade Teta of jillfit.com In an effort to begin to curb and prevent cravings, it's important to first understand the pathology of how cravings develop. They manifest differently for everyone, from preferential foods to specific tastes or textures, and even times of day.

[00:01:53] Some people grab salty, crunchy options, while others crave fatty foods. While others pine for sweets, chocolate, alcohol, or stimulants like coffee. The differences in what people crave is not a coincidence. It's based on chemical messengers and brain neurohormones, or neurotransmitters. Frequently, physicians will give these chemicals to patients for depression, anxiety, mood disorders, and so on.

[00:02:19] Either directly or through a manipulation, such as an SSRI, or selective serotonin reuptake inhibitor. At any one time, there can be sufficiency, deficiency, or dominancy of each neurotransmitter unique to the individual. And often, specific cravings can denote neurotransmitter status. Four neurotransmitters

[00:02:42] The four neurotransmitters dopamine, serotonin, GABA, and acetylcholine interact constantly to produce outward effects such as a mood, personality, energy status, and even the ability, or not, to burn fat. As part of the autonomic nervous system, the neurotransmitters act to regulate both the stimulating, dopamine and acetylcholine,

[00:03:06] and relaxing, serotonin and GABA, sides of the sympathetic and parasympathetic nervous system, respectively. For fat loss, it's important to understand that status of each of the four brain chemicals can impact your fat-burning ability and likelihood of indulging in strong cravings. Dopamine One of the stimulating neurotransmitters, dopamine, energizes, motivates, helps us focus, and allows us to experience pleasure.

[00:03:35] People with healthy dopamine status tend to be focused, hardworking, overachievers who can seemingly eat whatever they want and not put on much weight. However, dopamine insufficiency or dominancy may lead to excessive cravings. Low status is usually indicated by an inability to focus, low energy, and general apathy. Those who have low dopamine signaling may crave foods that help bring their energy up and stimulate them.

[00:04:04] Thus, common cravings include sweets, coffee, soda, chocolate, and alcohol to facilitate brain stimulation. On the other hand, people with excessive dopamine signaling will crave similar foods to augment their already heightened mental stimulation. The danger comes in when the use of these stimulants is short-lived, overindulged, and may eventually lead to excessive stimulation of dopamine signaling that, over time, can weaken, creating a cycle of increased cravings to get the same effect.

[00:04:35] Acetylcholine Acetylcholine Acetylcholine, also a stimulating chemical, is involved in the brain's speed with which it processes information, like recalling memories, times, places, people, and numbers, as well as problem solving, and the ability to resist brain fatigue. Low acetylcholine output may manifest in forgetfulness, brain fog, and slow mental processing.

[00:04:57] People with low acetylcholine signaling will often crave fatty foods, since fat is a rich source of choline, one of the building blocks of acetylcholine. Common cravings can be junk foods like fried foods, pizza, burgers, cheesecake, and ice cream, or even healthier fats contained in nuts, avocado, and eggs. Serotonin One of the relaxing chemicals in the brain, serotonin, is a neurotransmitter that impacts how we feel about the world and ourselves.

[00:05:27] People with sufficient serotonin levels experience happiness with themselves and their surroundings, appreciation, confidence, and a general sense of well-being and contentment. Low serotonin may disrupt self-perception and happiness, leading to depression, low self-esteem, and sleep disturbances. People with low serotonin often crave starchy, salty foods like bread, pasta, chips, and pretzels.

[00:05:52] They often feel unsatisfied if starch is not part of the meal, and struggle more than others if they attempt a low-carbohydrate diet. The depression that can manifest may result in becoming overweight, having insatiable cravings for carbs, and many times, a general pessimistic attitude. GABA The final neurotransmitter, GABA, is another relaxing brain chemical, giving us the ability to unwind, relax, de-stress, and sleep soundly.

[00:06:20] Sufficient GABA types rarely feel anxious and usually feel little need to overindulge in general. Low GABA signaling manifests in an inability to relax. These individuals may often suffer from anxiety, stress, sleep disturbances, irritable bowel syndrome, and headaches. In terms of cravings, low GABA individuals don't tend to crave a specific taste, but instead desire a high volume of food that they will tend to eat quickly.

[00:06:48] People low in GABA frequently seek out starch, but are mostly content eating anything as long as there is a lot of it to fill them up. Low GABA people are emotional eaters in the truest sense of the word. Addressing brain chemistry to curb cravings Once a potential deficiency is identified, usually through the use of questionnaires or personality and behavioral evaluations, it is possible to use food and supplementation safely to augment the biosynthesis of specific neurotransmitters.

[00:07:17] The key is to naturally increase the amount of neurotransmitter being produced, rather than give them synthetically, which can eventually down-regulate natural synthesis. All neurotransmitters are synthesized via amino acid precursor molecules, many of which can be given in supplemental form or found naturally in foods. For low dopamine, the amino acid tyrosine in supplemental form works well, as does an adequate intake of protein from lean meats.

[00:07:46] Unsweetened or raw cocoa powder boosts dopamine production too. Try 1-2 tablespoons of unsweetened cocoa powder, meaning baking cocoa, in hot water, using a natural sweetener like stevia to sweeten it up. For low acetylcholine, supplementation with its precursor lecithin has shown promise, as does making sure the diet includes healthy fats like fish oil, egg yolks, olives, nuts, and avocado to prevent cravings for fatty junk foods.

[00:08:16] For low serotonin, its amino acid precursors, tryptophan, 5-HTP, or SAM-E are good options. Consume foods rich in tryptophan like cocoa, as well as animal proteins like turkey, duck, and chicken. For low GABA, amino acids L-glutamine, theanine, leucine, and taurine work on GABA biosynthesis. Foods like shellfish, broccoli, brown rice, and bananas contain high amounts of these amino acids too.

[00:08:45] Final thoughts. Your brain chemistry profile is not fixed. It's always changing. Neurohormone synthesis can be upregulated or downregulated based on nutrition and behaviors. Coffee, sugar, salt, environmental toxins, these can all impact your neurotransmitter function, as can stress, intense exercise, emotional trauma, and genetic predispositions.

[00:09:10] However, a little introspection about how you function in the world and how you interact with food reveals potential brain chemistry insufficiencies. But now you know how to manipulate diet, supplementation, and behavioral changes to address and eventually correct them. You just listened to the post titled, The Science of Cravings, by Jill Coleman and Jade Teta, of jillfit.com. And I'll be right back with my commentary.

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[00:12:00] As more and more studies get published, we'll be able to get better and better at providing people with personalized diet advice based on their hormone production, medications they're taking, their age, gender, and even their cell receptors. You'll sometimes hear this branch of nutrition called Nutrogenomics or Holistic Nutrition or even Functional Nutrition. Again, these all are very similar and are very new fields of study.

[00:12:28] But if this is something you're interested in exploring, find someone with a registered dietitian credential that specializes in Nutrogenomics, Functional Nutrition, or Holistic Nutrition. These individuals will be the most knowledgeable when it comes to providing this type of nutrition advice. All right, that'll do it for the Saturday episode. Thank you so much for being here and listening. I hope you have a great rest of your day, and I'll be back here tomorrow as usual where your optimal life awaits.