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Optimal Living Daily: Reading you the best content on personal
development, productivity, and minimalism.

Episode 137: Screw Finding Your Passion by Mark Manson.

From 2008 until 2011, Mark Manson was a full-time professional

dating coach for men. In 2011, sick of the industry, he wrote his
first book, Models: Attract Women Through Honesty, and changed the
name and focus of his business to address broader self-development
topics for men. The book took off, selling tens of thousands of
copies. As he branched out into deeper issues of masculinity,
self-worth, and the changing cultural landscape, the site
By 2013, he had begun writing about larger cultural issues — gender
relations, happiness, ambition, life purpose, and cultural
perspectives he had gathered while living in various countries
around the world. Despite the fact that the business was still
directed at men, thousands of women began reading and asking for
advice as well.
That same year, he made the leap to his own site and domain,
broadening the demographics of his audience. The site exploded,
garnering millions of views each month.

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