Margo Aaron of That Seems Important on why we shouldn't start by asking “why?”
Episode 041: Why ‘Start With Why' Is Bad Advice by Margo Aaron of That Seems Important on Starting a Business
Margo Aaron is a proud graduate of Emory University, Columbia University and altMBA where she won the prestigious Walker Award. In 2017 she founded The Arena, the first virtual coworking space for solopreneurs. She's a regular contributor to Inc and lives in Jersey City as a Daywalker.
The original posts are located here:
https://www.thatseemsimportant.com/branding/start-with-why-is-bad-advice/
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