By 2013, he had begun writing about larger cultural issues — gender relations, happiness, ambition, life purpose, and cultural perspectives he had gathered while living in various countries around the world. Despite the fact that the business was still directed at men, thousands of women began reading and asking for advice as well.
That same year, he made the leap to his own site and domain, broadening the demographics of his audience. The site exploded, garnering millions of views each month.
Check out his book, The Subtle Art of Not Giving a F— on his site or Amazon.
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