Derek Sivers shares two short posts about the downsides of giving customers too many options and the advantage of no funding
Episode 435: Customers Given Too Many Choices are 10x Less Likely to Buy AND The Advantage of No Funding by Derek Sivers
Originally a professional musician and circus clown, Derek Sivers created CD Baby in 1998. It became the largest seller of independent music online, with $100M in sales for 150,000 musicians. In 2008, Derek sold CD Baby for $22M, giving the proceeds to a charitable trust for music education.
He is a frequent speaker at the TED Conference, with over 5 million views of his talks.
Since 2011 he has published 34 books, including “Anything You Want” which shot to #1 on all of its Amazon categories.
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